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Our AI analyzes your metrics, identifies trends, and writes clear, professional summaries your clients will actually read.
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"CPL dropped 23% after pausing underperforming ad sets."
From Insight to Authority
Narrato
Insight Swiper
Insight:Cost per lead dropped 23% after pausing the underperforming "Brand Awareness" campaign.
Mobile responsive
Weekly Performance Brief
Executive Summary
This week delivered strong results across paid channels. Meta Ads drove a 14% increase in qualified leads while Google Ads maintained a steady 3.2x ROAS. Strategic budget reallocation reduced cost per acquisition by 18%.
Key Wins
- •Meta carousel ads achieved 14% conversion rate, up from 9% last week.
- •Retargeting audience expanded to 45,000 qualified prospects.
- •Cost per lead reduced to $12.50, beating the $18 target by 31%.
Recommendation: Reallocate 20% of Google Search budget to Meta retargeting to capitalize on the high-converting carousel format.
Next Steps
- •Scale the top 3 performing ad sets by 25% budget increase.
- •Launch A/B test on landing page headlines by Friday.
- •Review LinkedIn campaign performance for Q2 planning.
Final Executive Memo
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